Communication is at our core, and we create work to communicate our copyrights through brand licensing and brand partnerships for our associated properties and copyrights. Apart from benefits to licensors, there are benefits to licensees as well. Licensees lease the rights to a brand for incorporation into their merchandise, but do not share ownership in it. Having access to major national and global brands, and the logos and trademarks associated with those brands, gives the licensee significant benefits. The most important of these is the marketing power the brand brings to the licensee's products., brands and initiatives. ZMI also manages digital publications and develops communications programs for our blogging and commercial publications unit.